Project Variety
Hands Working on Magazine Print
Typography Poster Print
Black Pencils and Magazine






There is a definitive link between successful businesses and strong branding, understanding that branding is not just a logo or how their business is perceived externally -- it's so much MORE than that. Let's explore what fuels your passion and drives you forward so that your uniquely compelling story shines.



Branding differentiates you and your business from all the others in the same industry. Branding encourages clients to choose your service over other choices by communicating the values and story of your business. It makes your business relatable and gives it a personality, which is vitally important for connecting with people on a more intimate, emotional level.











Boost your business' visibility with an aesthetic and functional creative design!



Our team will work with you to cultivate your brand to ultimately form the heartbeat of your business.

KIM GUTHRIE - Owner & Designer

I  excel at creating the face of one’s business by bringing each client’s vision to life, while infusing my own recognizable style in each design project that I tackle.

With digital technology paving the way of the future, the need to stand out visually has become more essential than ever before. I've been oh, so blessed to have been involved in branding and design projects for a wonderful variety of clients in and around the Pittsburgh and South Hills area. I’m also a proud wife to my college sweetheart and an appreciative mommy to many four-legged kiddos who both test me and keep me on my toes every single day.


Working with Kim Guthrie of Joyous Graphics Lab is like she

hears your soul speak.

Her expertise and her precise graphics have branded the many facets of
Sonorous, most notably NetworkSmart. Kim’s work has been impeccable and on
point every time. Joyous Graphics Lab is a trusted resource of Sonorous as Kim
has been able to capture the true essence of my passion and bring it to life. 


Anyone who makes a choice to work with Kim will be truly blessed by her work!

Bella Notte Labradors has greatly benefited from the services provided by Kim Guthrie of Joyous Graphics Lab. 

My business was operating at a small, local level that didn’t stand out much in comparison to other similar breeders. The only way that people could find me was through the main AKC website, which is a static site that can not be edited aside from changing the text , nor can you make it more visually appealing. After meeting with Kim, explaining my needs and having her rebrand my business to include a new logo and detailed website that fully demonstrates what it is we do and for whom, I have more requests for new puppies than I can provide! 

Kim took care of every detail of design and marketing that was needed. From creating the personalized logo to developing the easy-to-navigate website, rebranding the business cards and designing custom clothing to further display the business, she does it all from start to finish. She even continues to update the website as needed to share the latest litter updates. There is nothing that I need to worry about.  Kim is always available to make any adjustments I may need in a timely manner. 

Time and time again I am complimented on the website by prospective clients. They say how easy the website is to navigate, how straight forward and informative it is. Most of all, I am told how my website, created by Kim, stands out as compared to other breeders. 

Kim's work has also provided us with a global presence. I have request for puppies from all over the world now. Without Kim’s dedication and continued support, I would not be recognized as a Labrador Retriever breeder with the highest quality puppies available.  She has shown how I am different and better that other breeders. I am so happy to have found and used Joyous Graphics Lab to showcase my business. I highly recommend her!

I am extremely pleased with Kim Guthrie’s work on my website, and space does not allow for all the positive comments I have to say!  Someone else designed my website and went out of business, so I was forced to find a new web designer.  I considered a few other businesses but after talking with Kim at Joyous Graphics Lab, I knew my search had ended!


Kim has a dynamic, engaging personality and was forthcoming with helpful updates and fresh insights on my existing website without me having to ask for them.  She pointed out security features that would benefit my website and presented me with various options.  Her ideas fit me and my business goals and she has an element of “pizzazz” that differentiates her from her competitors.  


Kim’s responsiveness is stellar.  I told her I wanted the ability to add things on my own to my website, but I needed formal guidance for this.  She crafted a tutorial document--unique to my needs and website--that far outweighed the guide presented by my previous web designer.  I felt so empowered by the knowledge Kim shared with me and the wonderful collaboration we did together!


Finally, she delivers what she promises WHEN she promises it.  Her services are reasonably priced and she is extremely responsive whenever I reach out to her.  I HIGHLY recommended Kim at Joyous Graphics Lab for your website needs!


Sonorous & NetworkSmart


Aim High Organizing

Let's Define Your Brand Story
to Increase Your Visibility & Revenue!
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Pittsburgh, Pennsylvania

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    © 2021 by Kim Guthrie - Joyous Graphics Lab